Motor City Bajío |Research
Competitive Analysis | Objective
​​​​​​​Analyze core functions, values, and tools on mobile Apps that showcase cars and evaluate various sorting systems when looking at high-value Products on a Mobile App.
Showcasing Cars
Turn, Carvana and Car Max are the most used apps in Mexico and USA showcasing cars inventory and connecting dealership companies and clients.
Sorting systems
See the most used sorting systems in different industries that showcase High-Value Products. 
Competitive Analysis | Critical Learnings
Showcasing Cars
Valuable tools when users looking for a car
                  - Search Bar
                  - Progress Bars
                  - Car post for each unit (specified information, pictures, and interactive swipe gestures) 
                  - Tools to personalized user experience
Best apps attributes 
                  - Clarify the tool's functionality
                  - Organized information
                  - Interactive experience
                  - Attractive Posts 
Sorting systems
These are the systems and tools that MCB can adapt to provide an effective and engaging experience when sorting cars:
                  - Floating buttons (Define the number of buttons depending on User Needs) to give user a fast sorting tool.
                  - Erase non-wanted items on users list and saving items on a click (Icon Button) to facilitate decision making
                  - Contact company through one button to short communication times and effort
Competitive Analysis | Decisions
✓ Create a post with pictures and explicit information (3-4 pieces of information at the time).
✓ Design sorting buttons based on company/user needs.
✓​​​​​​​ Use a One-Button communication system to connect company-client.​​​​​​​
Interviews | Objective
Performing semi-open interviews with MCB employees to explore company needs, values and structure the Competitive Analysis Decisions followed by semi-open User Interviews to validate App values and core functions.
Interviews | Results
This is the affinity map based on users and company employee’s valuable insights.
Interviews | Decisions
Meet the App’s core functions and values based on our research phase.
✓ Showcase inventory fulfilling the needs of two user groups (interactively):
                  - Fast Sorting Buttons for a modern-buyer 
                  - List with sorting option for a Traditional Buyer
✓ Showcase each car information with an engaging system showing no more than four key pieces of information at the time (avoid overwhelming).
✓ Create a system for client-company communication through buttons that link to the leading communication platforms used by the company (Facebook, web page, WhatsApp).  
✓ Propose a system to maintain the Client's information in the App and use it as communication with the company (car VIN, insurance policy, etc.) 
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